By partnering with BOKU,
GCASH extends its reach
outside the Philippines
to a global community of
more than 1,000 BOKU merchant
partners and a mobile payments
community that covers over
190 carriers worldwide,
allowing its users to purchase
virtual goods from any merchant
in the Boku global merchant
network.
The Philippines is one of
the richest markets in the
world for mobile payments."
said Rizza Maniego-Eala,
President of G- Exchange,
Inc. "Since its inception
in 2004, GCASH has been
the widely used mobile payment
method for online purchases
in the Philippines. BOKU's
focus on mobile payments,
specialized team, large
merchant base, and tier
one investors makes them
the perfect partner in providing
GCASH subscribers with a
rich new experience in mobile
commerce, that opens up
the opportunity to explore
and purchase virtual goods
from the vast international
market."
With 50 partner banks across
the country, mobile banking,
powered by GCASH, has bridged
a number of communities
in the Philippines making
financial transactions secure,
faster and easier with just
a text message.
This partnership is a perfect
meeting of two companies'
visions for the way to pay
in the future" said
Mark Britto, CEO of BOKU. "This
is a great model for mobile
payments, enabling carriers
to reach global merchants
through BOKU's network,
expanding capabilities for
online and physical purchases,
while driving increased
carrier revenues and reducing
subscriber churn."
BOKU launched in June 2009
and has seen tremendous
growth in the last year.
Over this brief period the
company has developed direct
mobile payments service
relationships with over
1,000 game and application
developers, including almost
all of the top applications
for virtual goods and currencies